Strategic design focused on growth. I combine user research and data-driven iteration with advanced AI tools to build functional, high-impact interfaces that do more than just look good—they perform.

Portfolio

About Me

I’ve led multiple end-to-end website redesigns, improving structure, usability, and visual systems. These efforts resulted in measurable performance improvements, including 1–2% increases in page-level conversion rates. My work balances user needs, business goals, and visual clarity to deliver scalable, consistent experiences.
I collaborate closely with cross-functional teams and approach design with a strategic mindset, strong attention to detail, and a focus on real user impact. I’m especially passionate about responsive web design, e-commerce UX, and design systems.
+2-3%
Median Conversion Growth
~5000
Website visitors by search engines first month
200+

Pages created within past 2 years

Education
Institute of Economics and Culture,
Bachelor of Arts, Drafting Artist – 2013

Contented School,
Re-Qualification Diploma; UX Designer – 2024

Certifications
Google Coursera Certificate – 2023
UX Design Certification Program

3D Visualization in Corona Render– 2022
Product & environment modelling

Graphic Design – 2017,
3-month class, basics of graphic design
Work Experience
Senior UX Designer
The Wellness Company , 2022 - 2026

Started as a freelance designer in 2022, contributing to packaging design, illustration, and 3D modeling projects. Joined full-time in March 2024 as a UX Designer, focused on enhancing digital experiences and expanding the brand’s presence across digital and physical products.
Promoted to Senior Designer in March 2025.

Key Accomplishments:
• UX & Web Design: Led a full website redesign, improving structure, usability, and visual consistency. Resulted in increased engagement and streamlined navigation. Done three times within 2 years.
• Brand Guidelines: Created and refined brand visual standards, unifying design assets across all touchpoints to reinforce brand identity.
• Modular Partner Pages: Designed a scalable layout system for partner pages—fast to customize, visually cohesive, and aligned with brand standards.
• Revive Packaging System: Designed packaging for a new product line (OTC + Rx), including multiple formats and 10+ custom hand-drawn illustrations.
• Content: Produced custom mockups, web graphics, and photography. Transitioned into art direction, crafting briefs and shot guides for the in-house team.
• Marketing Assets: Collaborated on Black Friday video campaigns and created digital ad and social media banners.
• Print Design: Designed all printed materials for medical kits—guidebooks and inserts—balancing visual appeal and clear user instruction.
Searching for a designer who hits every deadline? Contact me. Let's grow your business together.
Mission Viejo, CA
Phone: +1 929 339 4355
Email: info.prdsgn@gmail.com
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